Branded Entertainment Award Winners 2012

The inaugural Australasian Branded Entertainment Awards saw some inspiring and diverse work from a huge variety of clients be recognised. The Awards were part of the Festival of Branded Entertainment, held in Sydney at the MCA.

The winners:


Best use of a small Budget

  • Mizone Zonelab by The Hallway. Credits: Photoplay films BRONZE
  • Medal of Honour – Warfighter by EMG. Credits: Electronic Arts (EA) and Kontented SILVER
  • MJ Bale Grazed on Greatness by Whybin/TBWA Sydney GOLD

Best non-screen

  • Bundy Booth by Leo Burnett Sydney BRONZE
  • Durex you + 1 by The Sound Campaign. Credits: Holler, Frank PR, Zenith Optimedia SILVER

Best transmedia

  • Air New Zealand – The Kiwi Sceptics by Host BRONZE
  • Two Words for Tomorrow by The One Centre.Credits: Future Buro, Moffitt.Moffitt, Hello Future TV, Fourth Wall Events, Field, Radical Media SILVER
  • The Smirnoff Night Project by Special Group GOLD

Best integration or Brand storytelling – fiction:

  • Fists of Fusion by MercerBell. Credits: Publicis Mojo, Zenith Optimedia BRONZE
  • Operation Intel – The Bourne Legacy by Hoodlum SILVER
  • Qantas – The Great Crusade by Wonder GOLD

Best integration or Brand storytelling  – non-fiction:

  • Air New Zealand – The Kiwi Sceptics by Host BRONZE
  • The Gravity Coffee Run by Special Group SILVER
  • McDonald’s Gets Grilled by UM & WTFN GOLD

Best Brand commissioned project

  • Qantas The Great Crusade by Wonder SILVER
  • The Ship Song Project by The Monkeys GOLD

Grand Prix

  • The Ship Song Project for Sydney Opera House by The Monkeys