The inaugural Australasian Branded Entertainment Awards saw some inspiring and diverse work from a huge variety of clients be recognised. The Awards were part of the Festival of Branded Entertainment, held in Sydney at the MCA.

The winners:

Best use of a small Budget

• Mizone Zonelab by The Hallway. Credits: Photoplay films BRONZE
• Medal of Honour – Warfighter by EMG. Credits: Electronic Arts (EA) and Kontented SILVER
• MJ Bale Grazed on Greatness by Whybin/TBWA Sydney GOLD

Best non-screen

• Bundy Booth by Leo Burnett Sydney BRONZE
• Durex you + 1 by The Sound Campaign. Credits: Holler, Frank PR, Zenith Optimedia SILVER

Best transmedia

• Air New Zealand – The Kiwi Sceptics by Host BRONZE
• Two Words for Tomorrow by The One Centre.Credits: Future Buro, Moffitt.Moffitt, Hello Future TV, Fourth Wall Events, Field, Radical Media SILVER
• The Smirnoff Night Project by Special Group GOLD

Best integration or Brand storytelling – fiction:

• Fists of Fusion by MercerBell. Credits: Publicis Mojo, Zenith Optimedia BRONZE
• Operation Intel – The Bourne Legacy by Hoodlum SILVER
• Qantas – The Great Crusade by Wonder GOLD

Best integration or Brand storytelling  - non-fiction:

• Air New Zealand – The Kiwi Sceptics by Host BRONZE
• The Gravity Coffee Run by Special Group SILVER
• McDonald’s Gets Grilled by UM & WTFN GOLD

Best Brand commissioned project

• Qantas The Great Crusade by Wonder SILVER
• The Ship Song Project by The Monkeys GOLD

Grand Prix

• The Ship Song Project for Sydney Opera House by The Monkeys